Marketing automation refers to the use of software tools to automate and streamline day-to-day marketing activities in an organization. In today’s competitive market, it has become increasingly important to adopt marketing automation due to its apparent benefits. Not only does it enable organizations to save their valuable time and money but also aids in delivering personalized customer experiences. Most importantly, it significantly improves lead generation and drives maximum conversions to boost ROI.

There are several software platforms that enable businesses to enable marketing automation to boost business performance and profitability. Nevertheless, selecting the right tool or software platform is crucial to extract maximum benefits from marketing automation. Odoo, a 360-degree ERP software platform, provides fully customizable enterprise modules for marketing automation across any business vertical.

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