Public relation is a tool that people use to create brand awareness. Many people feel that it is not a wise idea for anyone to expect new leads. But I disagree with the same concept. Here, I am writing down three ways to create a campaign that will eventually support you in lead generation.
Brand Awareness- A campaign related to brand awareness can become one of the ways to help a company grow its sales figure. What is brand awareness? It is a way to get ourselves out in the public and make our brand heard. Once people can recognize the brand, it creates mental space and help in garnering new leads.
Thought leadership positioning- Create a campaign keeping clear positioning in mind. Position a brand as a thought leader helps in promoting the core concept and vision of the brand. We all know that we buy nothing but stories. One can take the example of Apple and understand the meaning of storytelling. Yuval Noah Harari has also explained in his book about storytelling.
Influencers marketing– In our country, the growth of social media is immense. Telegram, Instagram, and YouTube are the platforms; whose audience growth is immense. A good social media influencer can help a brand in direct messaging and being one of the leading PR agency in Delhi we have seen a tremendous impact of such campaigns. Direct messaging is always impactful when there is already an audience.
Look it’s very simple if you don’t about something, how will you think about even buying that. To create buying spirit, the first step is to introduce the brand and services. Hence, if you keep the above-mentioned points in mind and then create a campaign with a clear vision and objective, no one can stop you from reaching your goal
Source:- https://twenty7inc.in/three-ways-pr-helps-you-in-lead-generation/