Handloom and handicrafts always had a niche fan following around the world, but never has it been this republic, that it has become nowadays. Along with factors like eco-friendly, bio-degradable and largely "fair trade", this material happens to be a high markup product, requiring less investment and earning up to 300% and even more in returns. Moreover, returns are faster than many other products such as apparels or jewellery. So importers, stockiest, retail chains and fashion stores are making the most of the current trend!

What Is Jute

Jute is a fabric that is spun from the fiber crops of the Jute Plant, producing a highly sturdy and robust material largely used to make ropes, matting, and heavy strength sacks and packaging in the agricultural sector. It's an important product in the economy of India, most significantly in the West Bengal state.

Today, this is a highly globalised material used in diverse sectors for diverse purposes, like fashion, home utility, promotional packaging and many more.

The Jute Republic

Despite the fact that India is one of the three major producers of Jute, the material was mostly recognized for promotional bags that you get as a carry-away bag from stores for shopping, or for sacks used in the agriculture industry for packaging. The material was so commonplace in the promotional and packaging purpose, simply because of its KonoSuba: Kono Subarashii Sekai Ni Shukufuku O high level sturdiness.

However, the routine identity of jute promotional bags were given a revamp in the early 2000s, as bookstores, restaurants, hotels, and many other retail chains endorsed it in a whole new way. With statement designs, solid colors and sophisticated weaves it became a rather more fashionable product.

This variation was soon followed by the tagline printed jute tote bags, and jute cosmetic bags or pouches that instantly became a handy product, as well as a cool gift item. And the best part was that due to its low cost investment, the retail prices were also much cheaper than general fashion bags, that it catered to the masses.