This Ozone Project, a joint initiative from some of the UKs largest news writers, has ramped up expenditure to accelerate its high quality digital advertising platform.

In response to continued advertiser demand from customers for easy, streamlined admission to premium audiences at size, Ozone’s founding shareholders – Information UK, Telegraph Media Collection, Reach PLC and Guard News & Media – are supporting a vital expansion in Ozone’s capabilities.
The investment follows Ozone’s achievement in 2020, delivering four-fold expansion, with similar growth expected in 2021. Ozone was recently named ‘Media Brand on the Year’ at Campaign’s Storage devices Week Awards, with judges calling your project “a brilliant collaboration – creating a reply to the industry challenges”.

A NEW three-fold investment in folks, including staff from Send Media Group and News flash UK, will boost Ozone’s capabilities and enable a group of new product initiatives that build on its existing audience solutions. Throughout 2021, the particular investment will:

• Speed up the roll-out of Ozone Current market, offering a cleaner, premium publisher different than open market programmatic trading. Currently in beta with numerous key advertisers, Ozone Marketplace meets the advertiser fact that access to compliant first-party data, with transparency and the increase in working press. This bespoke set-up presents advertisers flexibility in target market and inventory products by having a single private exchange.

• Support the launch of any self-service platform for SMEs, innovative solutions that meet customers’ wants for performance and outcome-based campaigns, and the rollout connected with new digital display along with video formats.

• Help publishers’ standard digital structure sales and operations – making use of all display and video solutions – through a strong advertising centre of brilliance. From January 1, 2021 News UK along with Telegraph Media Group could be the first publishers to make use of this service, creating the ability for future expansion along with other publisher partners. This means buyers have additional benefit of being capable to buy IAB format campaigns to produce exclusively on News UNITED KINGDOM and Telegraph Media Collection sites directly from Ozone besides Ozone’s audience products.

Damon Reeve, BOSS, The Ozone Project, stated: “We are really anxious about the increased service along with value this investment will enable us to supply to our advertiser plus publisher partners. In our first two years Ozone has grown strongly to satisfy a market need regarding quality and trust inside digital advertising. This investment gives us an opportunity to broaden out to more advertisers adequate a richer product arranged, building a better digital future for all. ”

Dominic Carter, CCO, Information UK, said: “I’m delighted that the Ozone Project can these days accelerate the delivery regarding its vision and further put money into its suite of products and solutions. Ozone has rightly been winning plaudits for the premium programmatic innovation and this investment allows us to draw more deeply on its potential. ”

Nick Hugh, CEO, Telegraph Media Group, said: “This is definitely an exciting collaboration with Your Ozone Project, who will probably now exclusively deliver almost all digital display and video tutorial advertising for Telegraph Marketing Group. This investment will produce positive results for our clients plus the wider industry whilst we expect others to observe suit. ”

Piers North, Key Revenue Officer at Accomplish PLC said: “This expansion will require Ozone to the upcoming phase, building on their successful performance in 2020 seeing that our preferred partner, ensuring it remains one of several UK’s leading premium electronic digital advertising platforms. ”.
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