Instagram quickly surpassed itself as a fun social media app for young adults and teens and has also become a new marketing tool with serious content marketing, sales, networking, and audience building for many people, brands, and businesses.

According to the latest reports, Instagram is one of the most popular social media apps with over 200 million active users and 1.6 billion likes per day for various posts.

There are a number of ways you can improve your Instagram captions, profile, hashtags, and more. A good engagement rate on Instagram is really important to grow your account.

But, unfortunately, the participation rate keeps fluctuating along with changes in the algorithm and it can be difficult to maintain the same participation rate at all times.

Take a look at these different ways to get more followers on Instagram and also increase your visibility and engagement.

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Instagram Stories

This is extraordinary news for organizations, especially since 33% of the most viewed stories come from business accounts.

They work so well, as it allows followers to feel more and more connected. It is the closest you can get to a face-to-face and personal chat in the digital age.

In any case, to expand Instagram engagement through those stories, you need to be more strategic, and probably the most ideal approach to doing so is to transform your record into a hotbed of fascinating resources.

Use Creative Hashtags

Be ironic, funny, or outrageous with your hashtags, just don't be boring and use similar types of hashtags used by others.

Get on IGTV

This bodes well on the grounds that after IGTV's disappointing launch, Instagram is doing everything it can to ensure IGTV's success. 

That means that customers who use IGTV are apparently paid more in follower feeds. Therefore, customers are reacting positively to IGTV, which clarifies the high increase in visits.

Participate in Popular Conversations

For each post on Instagram, use a combination of relevant hashtags like #italianfood for an Italian restaurant, for example, also use the trending and most used hashtags whenever you can.

Use Your Knowledge

To really benefit from your insights and analyze your posts, be sure to create different varieties of content.

That means photographs, carousels, videos, but it also means including something different in each of these categories.

Try to present some practical tutorials and then switch things up and post some photographs of your image in real life. Be innovative and constantly remember your target audience.

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