Summary: Online meat delivery apps like Licious have led to a rise in the meat delivery industry. Seeing the rising demand from buyers and sellers, entrepreneurs are willing to enter this business. With our blog, discover the growth strategy of this successful food startup loved by millions. Also, know how you can build an app like Licious with simple steps.

The meat delivery industry is huge in India. The Indian Express reports say that 83.4% of males and 70.6% of females in the 15-49 age group eat non-vegetarian food daily, weekly, or occasionally. With so many non-vegetarians in India, it has still been difficult for consumers to get quality meat.

Brands like Licious identified this market gap and came up with the much needed solution. The company also strongly focused on technology advancement in food delivery, using data analytics and machine learning algorithms to optimize its supply chain and improve customer experience.

Want to create an on-demand food delivery app like Licious? Keep scrolling to learn everything about Licious. Let’s begin by understanding its history.

Story Behind the Idea of Licious
Vivek-Gupta-and-Abhay-Hanjura-founders-of-Licious
Founders of Licious
Licious was founded in July 2015 by Abhay Hanjura and Vivek Gupta and officially launched in October 2015. The idea of Licious was generated when these two founders were having lunch and realized that the chicken they were having was not of good quality. It was then that they realized they had to build a solution for it and get the best meat to the plates of the meat lovers.

The Indian fish market is estimated to reach 26.6 million metric tonnes by 2026. The growing market indicates a good opportunity for startups and small businesses to invest in quality meat delivery.
The Success Story Of The On-demand Meat Delivery App Licious
Licious saw this market gap as an opportunity and launched the ever-needed meat delivery app. The company started as a small operation in Bangalore, where the founders personally delivered meat and seafood products to customers. This entrepreneurial success story has proved that adaptation to consumer preferences can empower brands to create a robust platform.