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Posted by Jhonson Khan on August 18, 2024 at 2:22pm 0 Comments 0 Likes
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The fashion world is a timeless industry recording a steady increase in revenue every year. The sector was one of the first to adopt eCommerce development services since it furnished the fashion labels an explosion in opportunities to reach the target market. With the emergence of mobile devices, the customer focus and fashion e-commerce industry moved from desktops to smartphone screens.
Achieving success in the fashion eCommerce industry is a tedious process. The website should be visually pleasing, user-friendly, and engaging to capture customer’s attention and motivate them to purchase. The majority of the shoppers abandon the site or the shopping cart because of the long process, navigation difficulties, or website glitches.
Advances in technology and marketing have immensely revolutionized the fashion sector. As they both continue to evolve, businesses face a difficult choice, adapt, or disappear. This article explains a few ways of how fashion labels can prepare their websites to increase conversions, sales, and revenues.
Also Read - Seven Digital Marketing Tips For Fashion Ecommerce To Boost Sales
Data-driven digital marketing tactics
Technical advancement has made us accustomed to instant gratification. However, such quick results are not usually effective and are never permanent. For fashion eCommerce sellers to succeed in this digital era, it is crucial to formulate data-driven digital marketing tactics focused on bottom-line growth.
Entry barriers in fashion e-commerce are more difficult to get past than in the traditional sector. We advise brands to collect and analyze consumer data to get ahead of the competition. A data-centric approach will provide fashion retailers with a considerable advantage over others.
Interpreting consumer data enables fashion eCommerce in identifying and tracking website activities like how many visitors are abandoning their carts. These insights assist businesses in improving their websites and retain customers.
Personalized experience
Fashion e-commerce websites are leveraging personalization to offer a better shopping experience. It is achieved by displaying relevant content, product recommendations, and special offers based on browsing behavior, purchase history, and other customer data.
Unlike traditional retail, fashion e-commerce does not include a salesperson for recommendations based on taste and preferences. A personal touch is vital for capturing customer attention and encouraging them to explore the brand. Therefore, personalization is important for e-retail - offering a seamless in-store experience by understanding customer preferences and behavior.
If the personalization is done correctly, customers feel like they are being understood and form a connection with the fashion eCommerce store. This connection results in customer loyalty which increases conversions and ROI.
Social sharing
Social sharing enables shoppers to post their purchases on social media platforms. It facilitates free promotion for a fashion eCommerce store. Brands should add a social share button on each product page to make it convenient for customers to share them with friends and family online.
Also Read - Amazon VS Shopify: Which Ecommerce Platform Is Best For Your Business
Businesses can choose any social network to integrate with their stores but certain platforms are more relevant than others. Instagram, Facebook, and Pinterest are highly visual, some even use Pinterest as their wishlist. LinkedIn is not the appropriate platform for posting fashion products. Google Plus doesn’t have a huge user base so posts won’t garner much attention. Limiting the social share buttons to Pinterest, Facebook, and Instagram prevents product pages from getting cluttered and makes it easier for customers to share online.
Virtual try-on
Virtual try-on enables customers to try-on an outfit via mobile or some other device equipped with a camera. With this technology, shoppers can see how the product would look on them and make an informed decision.
The concept of the virtual trial is not new, however, with the global pandemic and lockdown last year, this technology became a savior for the fashion eCommerce. It is an excellent way to try out earrings, dresses, and other fashion items. Customers prefer a site that facilitates try-on. They want to be sure about the product before parting with their money.
Final Thoughts
With the rapid development of e-commerce, going online should be an integral part of their business strategy to stay relevant in the market. Brands should adopt the above-mentioned strategies to gain a competitive advantage. It will assist them in future-proofing their websites and growth.
Fashion e-retails looking for an e-commerce development company can contact us here. At Oodles Marketing, we provide custom eCommerce solutions. We create robust and scalable websites optimized for traffic and conversion.
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