The NFL's successful internationalisation has spread the game to the world, and the London games have gone from one regular season to three. And NFL China's fan base is expanding rapidly. For better service fans, NFL China invites active Madden 18 Coins or retired soccer stars every year to interact with fans in China. Jerry rice came to China for the first time. "I am honored to be the special guest of the NFL China and I am delighted to be able to share American football with Chinese fans." The four-day trip left les busy.

In recent years, in the subway station in Beijing, Shanghai, guangzhou and other places, many people will find that there are more and more careful of the NFL's advertising, and in some local TV stations, network media, also can appear the NFL live and feature of the game, there are more and more Chinese people begin to understand football, watching football, or even personally involved. In order to get closer to the Chinese fans, the NFL has been working on interactive experiences such as NFL football weekend, NFL caravans and so on in recent years.