If you head over to Apple.com right now, the first thing you’ll see at the top of the page is the iPhone 11 Pro. It boats pro cameras, a pro display, and pro performance alongside an image of a triple-camera array that looks intense. Inside, Apple calls it “the first iPhone powerful enough to be called Pro.”

Hogwash. The iPhone 11 Pro runs the same A13 Bionic processor as the iPhone 11. It has many of the same camera features, including the new ultra wide lens. And the battery life, while rated for a fantastic 18 or 20 hours of video playback, isn’t all that much better than the iPhone 11’s 17 hours. In fact, in its intro teaser vid, the only feature Apple showed off was the camera bump.

Basically, the iPhone 11 Pro is no more “Pro” than the iPhone XS was yesterday. Apple merely decided it was time to slap a new name on the iPhone to shake things up and tossed a $26 18W USB-C adapter in the box. And in doing so, it cheapened the “Pro” name for every other product line.

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A ‘Pro’ by any other name
When we first heard about the iPhone Pro, it instantly conjured images of a radical new device with a host of rumored new features: A USB-C port. ProMotion display. Apple Pencil support. Higher base storage. Maybe even microSD card support and a Smart Connector.

That’s what makes the “Pro” name so frustrating. Apple could have differentiated the phones in real ways, adding value to the upper end without diminishing the entry-level model. A better processor, more base storage, USB-C, or any of the rumored features we didn’t get—reverse wireless charging, Apple Pencil support—would have gone a long way toward making the iPhone 11 Pro truly worthy of its name.

Instead we got an iPhone XS 2 with the wrong name. But hey, at least Apple didn’t hike the “Pro” price.

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