The beauty industry is evolving, and brands need to digitise the packaging artwork development to keep up with the changing landscape. It is important to find the right artwork management solution. Over the last few years, the changing consumer demands have forced the beauty industry to think differently. While beauty products help us look flawless, they do not leave the planet that way. Younger consumers are now willing to pay the extra cost to ensure that their favourite brands do not ruin the planet. Moreover, brands are no longer just scrutinised for the ingredients of their products, but also their packaging.

#1. Speed up Timelines and Reduce Costs Cosmetic and personal care brands are under constant pressure to get to the market as fast as possible. This becomes a challenge when using sustainable packaging. Brands need to collaborate with different vendors to use recycled or upcycled materials. Moreover, using organic ingredients also drives up production costs. For SMBs, this can be a major setback. Using digitised packaging artwork management helps mitigate the slow timelines and high costs. Here is how the adoption of software label management systems can help simplify label design and proofing workflows and reduce costs. https://www.artworkflowhq.com/

#2. Comply with regulations and maintain transparency The cosmetics and personal care industry is heavily regulated. For example, in the US, FDA mandates that certain information must be present on the product label. They even provide recommended sizes of labels. Brands must comply with these regulations or face heavy fines. With the changing market, these regulations also keep changing and brands need to keep changing their labels. Furthermore, brands need to be transparent, educate their consumers, and market their products without greenwashing. Digitization enables brands to stay compliant and transparent without any downtime. https://www.artworkflowhq.com/

#3. Leverage personalization and inclusivity The next generation of personalised beauty market is expected to reach 76.2 billion USD by 2030. Brands like Prose, Bare Anatomy, and Pure Culture Beauty are leveraging customer data to create personalised products. They do not only personalise the product formulas, but also the product labels. The labels contain the customer’s name, the intended use, and more personalised information. This requires advanced artwork management software that is tightly integrated into the production line.

#4. Data security A digitised artwork development also demands extensive data security. Labels can contain proprietary designs and confidential information that should not go outside the brand. Furthermore, digital assets should be protected from accidental deletion and overwrites. Here is how an artwork management platform helps.

#5. Enforce accountability With artwork management platforms, brands get access to audit trails. This system introduces accountability into the workflow. Audit trails ensure that every reviewer has correctly reviewed the artwork. Artwork management platforms also enable the use of digital or electronic signatures wherever necessary. [Read More-https://www.artworkflowhq.com/]