The European market potential for decorative lighting


The European market for lighting is growing. Consumers use decorative lighting to set the mood and express their personal style. This provides you with opportunities to offer them something special. Interesting designs and materials can help you to attract customers. Good craftsmanship, working sustainably, and sharing stories about your business can also boost sales. European importers often distribute products across the continent, so you should focus on buyers in a specific segment, not on individual countries.Get more news about China Floor Lamps Decor Exporter,you can vist our website!

1. Product description
In Home Decoration and Home Textiles (HDHT), there are several categories, consisting of various product groups. Lighting belongs to the sub-category ‘furniture and lighting’. It includes lamps and lampshades. These lamps can be standing (table and floor lamps), hanging (pendant), or wall-mounted. They generally consist of a base (or frame) and shade (or cover), with a holder/socket for the light bulb.

Lampshades are often sold without the lamp holder. This allows producers to avoid having to deal with the requirements and legislation involved in electrical products. Please note that this is not possible for all lampshades. You should always discuss the options with your buyer.

Lighting has developed from a purely functional product to an eye-catching home accessory with design value, especially at the higher ends of the market. More and more handmade lighting is being produced, adding unique touches to the items. Innovative designs and special materials are increasingly important if you want to add value and differentiate yourself from your competition. Otherwise, you may have to compete on price alone, which is only possible if your focus is on cheaper raw materials and efficiency in production.