“Suntalgia” campaign reminds Britons of the pleasures of the Costa del Sol
We’re sure that if you’re browsing our blog here at BM Sotogrande, perhaps due to an existing interest in purchasing Sotogrande property, you won’t need us to draw your attention to the many charms of this sunny and picturesque part of Spain. For some people, however, it might be handy to have a reminder of just how rewarding it is to spend time on the Costa del Sol.
That’s why we were delighted to learn of a new promotional campaign for the region, spearheaded by Turismo Costa del Sol.
What’s involved in the advertising campaign?
According to the largest English newspaper in Spain, EuroWeekly News, the “Suntalgia” initiative will be present across social media and more than 500 screens in London, as the southern Spanish region seeks to appeal directly to would-be tourists from the UK. It is also set to feature on the video live streaming platform Twitch, where it is hoped the campaign will attract nearly 50 million hits.
The campaign was announced by Francisco Salado, president of Costa del Sol Tourism, as he pledged that amid recent falls in the numbers of Britons visiting this area of Spain, the region was not “going to spare efforts, resources or new ideas” to re-conquer “our main foreign market”.
Turismo Costa del Sol’s commitment to reaching out to Britons has even included a presence at the recent World Travel Market (WTM) in London, in addition to recording with British actors in the UK.
Recovering from the stresses and strains of the COVID-19 pandemic
The numbers tell their own story about how dramatically the coronavirus crisis has impacted on British tourism to the Costa del Sol over the last two years. While nearly three million British passengers arrived at Malaga Airport in 2019, the equivalent figure for the year after that was barely half a million, amounting to an 81% drop.
Amid the considerable restrictions that have been placed on travel between the two countries in recent times, such declines in tourist numbers can hardly be considered a shock. Nonetheless, the situation also underlines how now is the perfect moment for Britons to be reminded of all the things that caused them to fall in love with the Costa del Sol.
Having said this, as we recently wrote about here on the BM Sotogrande blog, there are also plenty of people from the UK who have not forgotten about the attractions of this stunning coastal region. This may be attributable to different preferences among buyers since the onset of the pandemic, as many people consider adopting a home-working lifestyle from their Sotogrande property.
For a more detailed conversation about how we could assist you in your own ambitions in relation to the Sotogrande property market, why not visit us in person at our Pueblo Nuevo offices, or phone or email us? We stand ready and waiting to help you to make the most of the Costa del Sol region’s pleasures for yourself, wherever you are presently based in the world.