London’s beauty scene just got a whole lot more exciting, thanks to a fresh crop of newly-opened hair and beauty salons offering pioneering treatments and green credentials. From collagen-boosting LED light therapy to non-toxic, vegan manicures and brilliant blow-dries to customised facials, the capital’s latest launches have got all the bases covered. Here, we’ve rounded up the best new beauty salons in London to book your next appointment. london style guide

Hershesons Belgravia
Over the past three decades, trailblazing hair brand Hershesons has prided itself on shaking up the industry. Not just with its innovative products, but also its unique spin on the traditional salon, creating “rule-breaking” spaces where you can indulge in some brilliant beauty treatments before or after you have your hair cut or blow-dried. london fasion magazine

Their new standalone flagship in Belgravia is no exception; the design, courtesy of creative studios GP and Riad & Partner, is slick. Think marble-topped styling and colour stations, ultra-complimentary lighting and chic bathrooms complete with selfie lights. The space is also home to some of the best beauty and wellness names in the business, including cosmetic acupuncturist Sarah Bradden, Brows by Suman, and Dryby Nails.

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Samantha Cusick
A visit to a Samantha Cusick London hair salon has always felt like hanging out at the home of one of your closest girlfriends, and that’s even more evident in their new Fitzrovia site. Situated on Rathbone Square, just off Oxford Street, the emphasis here is on fun and the kitsch, from the eye-catching palm print wallpaper and neon quotes on the wall to their candy floss-filled Mermaid Martinis. luxury london

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