You’re probably sitting at your desk thinking, how do I increase more traffic to my website or Facebook page? Well, we’re here to tell you that it’s easier than you think! Firstly, you need to understand what type of ads work for you and what types don’t. What draws your customers in and what turns them off?

The Campaign

Now you’ve got your business needs set up and need to draw in a crowd, a simple competitor search goes a long way. But for those of you who have a specialised area or niche, it pays to do a little research on what the customers are looking for. For example if your product or service are unique, think about how you’re going to pursue your customers. If you find this too complicated, you can always contact a marketing specialist to help you.

You’ll find that Facebook for Business can do most of this for you and is simple to use.

Here are a few steps to follow to make it easier for you to monitor your traffic.

1. Create a Facebook business page.
2. Login to Facebook Ads Manager.
3. Select Audiences(in drop down menu)
4. From there you need to click on Create Audiencesand choose Custom Audiences.
5. Click on Website Traffic.
6. From there you can choose who your target audience should be. If you want maximum viewing, we recommend choosing the first option: Anyone who visits my website.
7. After you’ve clicked on Create An Audience, click on Email Pixel Code.
8. Once you’ve obtained your code, paste it on your webpage.

The Results

Well, they may surprise you. Once your ads are created and running, be sure to conduct A/B testing to see how many people are interested. However, if this strategy doesn’t appeal to you, don’t worry there are plenty of others to choose from to suit your needs.

The Bottom Line

At the end of the day, your business is your business. But if you’re looking to share your business strategy and want to create a more holistic approach, contact Anchor Digital and ask about how their solutions can improve your website via Facebook Marketing.