Roots Analysis has done a detailed study on “AR / VR based Healthcare Digital Marketing Service Providers Market, 2020-2030” covering key aspects of the industry’s evolution and identifying potential future growth opportunities.

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Key Market Insights
 Presently, more than 120 companies claim to offer AR / VR and affiliated digital marketing services to the global healthcare industry
 In the last five years, several companies have entered this domain, offering app development and video / content generation services, through the use of both AR and VR technologies
 Majority of the companies engaged in this field are based in developing regions; the market landscape is characterized by the presence of small and mid-sized firms
 In order to achieve a competitive edge, companies are putting in significant efforts to expand their capabilities and enhance their respective service portfolios
 Big pharma players have also invested significantly in various digital marketing and patient / physician training based initiatives through the use of AR / VR technologies
 Given the growing popularity of AR / VR based marketing tools, various therapy developers are likely to forge alliances with AR / VR service providers in the foreseen future
 Owing to the anticipated rate of adoption of AR / VR based technologies in the healthcare industry, the digital marketing service providers market is likely to grow at an annualized growth rate of ~30%, over the next decade

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Gaurav Chaudhary
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