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Ark: Survival Evolved has been in early access for a couple of years now but the journey out is now set, with the game getting its ‘full release’ on the 8th of Buy ARK Items August. In preparation for this, Studio Wildcard has boosted the game’s price, bumping it up from $29.99/£24.99 to $59.99/£54.99 on Steam.
The idea behind this price bump is to “ensure retail parity” at launch, which seems odd for a game that has been on sale for less than £10 before, according to the Steam Database. This move may have caught some by surprise but it was documented on the game’s Steam page ahead of time, with the developers warning that “the game will be lower priced through Early Access, relative to its final full-version retail price”.
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