The global surfactants market was valued at US$ 45.5 billion in 2021 and is expected to grow to US$ 13 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.7% between 2022 and 2032.

The market is divided into several applications, including homecare, personal care, textiles, elastomers and plastics, oilfield chemicals, agrochemicals, and others. Among these, the homecare segment is anticipated to be the largest revenue contributor, with a projected CAGR of 5.8% throughout the forecast period from 2022 to 2032.

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Region-wise Insights

During the forecast period, North America is anticipated to dominate the global surfactants market, with the region projected to reach a valuation of US$ 24.4 billion by 2032. This growth is driven by the increasing presence of bio-based surfactant manufacturers, supported by the region’s advancing economies. Additionally, shifting consumer lifestyles and rising demand for cosmetics and home care products will further fuel market expansion in North America.

The United States is expected to lead the region, reaching a market size of US$ 22.4 billion by 2032, with a CAGR of 5.3% from 2022 to 2032. This growth is attributed to the rising use of surfactants across personal care, home care, and industrial & institutional applications.

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Category-wise Insights

Anionic surfactants accounted for over 2/5th of the surfactants market in 2021. Demand growth of Anionic Surfactant was recorded at 4.3% during 2017 – 2021, while it is expected to grow at a CAGR of 5.2% during 2022 – 2023. Anionic surfactants are mainly used in soaps and detergent preparation. Anionic surfactants are frequently employed in home care owing to their ability to remove dirt, clay, and some oily stains from the surface.

The use of household cleaning detergents is progressively increasing due to the growing population, and since anionic surfactants are predominantly employed in household detergents, the market for these substances is anticipated to expand significantly over the forthcoming years. Growing consumer demand for personal care products is anticipated to fuel the market expansion for anionic surfactants.

Competitive Analysis

The companies in the surfactants market are emphasizing alliances, collaborations, and product launches as part of their growth strategies. Tier 2 players are particularly focused on expanding their market share through these approaches.

Here are some recent developments in the surfactants market:

In May 2022, Dispersa launched and is expanding its first biosurfactant product line, PuraSurf, aimed at cleaning and personal care applications. The company has formed partnerships with major Canadian cleaning product manufacturers.
In April 2021, Unilever partnered with LanzaTech and India Glycols to develop a surfactant derived from industrial carbon emissions. This new surfactant will be used in OMO (Persil) laundry capsules, which are being introduced in China.
In March 2021, BASF teamed up with Allied Carbon Solutions Co. Ltd. to strengthen its presence in bio-based surfactants for industrial and home care products. The partnership aims to further develop products like sophorolipids.
In August 2020, BASF introduced a fully biodegradable surfactant under its Lamesoft Balance brand, sourced entirely from natural ingredients. This surfactant stabilizes wax-based dispersions in skin and hair care products while being eco-friendly.
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Key Segments of Surfactants Industry Research

By Type :
Anionic
Non-Ionic
Cationic
Amphoteric
By Application :
Homecare
Personal care
Textile
Industrial & Institutional Cleaning
Elastomers & Plastics
Oilfield Chemicals
Agro Chemicals
Other Applications
By Region :
North America
Latin America
Europe
APAC
MEA
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