Market Scope
Market Research Future/MRFR believes that the Sugar Alternative Market Size can capture a decent growth rate between 2020 and 2027, considering the accelerated cases of diabetes across the globe and other factors.
Growth Boosters and Impediments
Easy consumer access to expansive information has expedited the awareness levels regarding different nutrition. This has led to higher consciousness and has prompted consumers to make healthier choices when it comes to drinks and food. They are increasingly opting for low-calorie and healthier food and beverages in line with the soaring health issues. In 2018, reports confirm that the prevalence of obesity was close to 40% among individuals aged between 20 and 39 years, while 45.8% were middle-aged. The surge in these health issues has resulted in a rise in the demand for low-calorie and healthy food products among consumers.
Sugar alternatives are consumed by individuals interesting in maintaining their weight while these are also preferred by diabetic patients. Artificial sweeteners do not have carbohydrates, and therefore, do not elevate the blood sugar levels. The most popular and preferred sugar alternative is Stevia, which is much sweeter compared to sugar and contains no calories.
Most of the leading brands are channelizing their focus on developing new products backed by vigorous R&D activities and use of the latest manufacturing technologies. The result is production of sugar alternatives of better quality that are cost-effective. These brands also work on boosting the consumer awareness about the toxic health effects of sugar, while developing products that strictly adhere to the global quality standards.
Key Players
Eminent companies in the global industry include E. I. du Pont de Nemours and Company (U.S.), Ingredion Incorporated (U.S.), Tate & Lyle PLC (U.K.), Cargill, Incorporated (U.S.), Ajinomoto Co., Inc. (Japan), Archer Daniels Midland Company (U.S.), Roquette Freres S.A. (France), and more.
Market Segmentation:
Sugar Alternative Market Size has been considered for type, application and distribution channel.
The types of sugar alternatives include high intensity sweeteners, low intensity sweeteners and high fructose syrup. High intensity sweeteners segment can be divided into Aspertame, Stevia, Sucralose, Cyclamate, Ace-K, Saccharin, and others. In the highintensity sweeteners segment, the highest growth is noted by aspartame, which is used extensively as a low-calorie artificial sweetener. It is roughly 200 times sweeter than sugar and is particularly utilized as a food additive in sweets, desserts, drinks, chewing gums, and weight control products.
Sugar alternative finds applications in beverages, cosmetic & personal care, food, and others. Food segment caters to frozen, bakery & confectionery, dairy, and others. Sugar alternatives are mostly added beverages, like flavored water, diet carbonated drinks, to name a few. Stevia is one of the most popular sugar alternatives that are used in beverages. It has low calorie content and no glycemic indexes, and are therefore, used in numerous forms of energy drinks, ready-to-drink teas, soft drinks, fruit juices and flavored water.
Sugar alternatives are sold on distribution channels that are either store based, or non-store based. The store-based distribution channels are specialist retailers, convenience stores, supermarkets & hypermarkets, and others.
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Regional Analysis
According to the study of MRFR, the Middle East and Africa (RoW) region have the top market share. Based on escalating health concerns and mass consumers promoting natural food ingredients for consumption purpose, organic saffron has gained regard in various regions. The U.S., Germany, the Netherlands, Japan, and Saudi Arabia are considered the foremost importers of organic saffron.
The Asia Pacific region is also projected to sustain its prevailing position in the analysis period, both in value and volume. The expansion of the organic saffron market in the area is motivated by several factors. Surged consumer awareness of health problems in the Asia Pacific region might bolster the development of the organic saffron market in the future. Demand for organic saffron is rising among consumers for its use in various desserts in various countries. Organic saffron consumption is high in India, China, and Indonesia.
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