Southwest Airlines sale: deep discounts on some summer flights

Today, Southwest Airlines kicked off an unusual sale- it has deeply discounted mid-summer fares, which is rare. But to get the deal, you must travel on Tuesdays or Wednesdays, typically the slowest days of the week for air travel.飛機逾重行李
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Peak summer season (June 15-Aug 15) is when airfares typically hit annual highs, which is what makes this broad fare sale unusual. I suspected it has something to do with a dip in demand for Southwest flights due to a string of recent incidents- and today Southwest confirmed that in a statement to TravelSkills: "As we noted on our recent earnings call we saw an impact to our bookings following Flight #1380. As we go back into the market with full marketing efforts for the first time since Flight #1380 we're giving our direct distribution model a boost in order to stimulate bookings to our website."
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So if you feel priced out of peak summer season, and have the flexibility to fly mid-week, take a look at what Southwest has on offer for trips between June 5 and October 31.
Southwest kicked it off today with with fares starting at $100 roundtrip. From there, roundtrip fares rise three general tiers: $160, $200 and $300.It will be interesting to see whether or not other major airlines to match these low fares over the next few days. (We'll update this page with competitive matches as they roll out...see below). Keep in mind that even with matches, Southwest's fares are cheaper if you plan on checking baggage- it offers two bags for free.
While this sale is nice for those with flexibility to fly on Tuesday or Wednesday, there's little relief for those who want to travel at other times. For example, I need to fly San Jose to LA next month for a weekend trip, and the cheapest fare I can find is $236 roundtrip.