Use multiple interactive channels. Setting up a specific, moderated helpdesk, for example, around an organisational change, can help keep inappropriate content out of other staff discussion forums. 'Risky' discussions, where sentiment might be negative, can be targeted securely to only those affected. This means that negativity does not need to 'infect' the rest of the organisatio
Management may equate loss of formality with a decline in standards. The idea that staff can write what they want runs counter to the command-and-control structure of many organisations. Considerable time, effort, and money go into crafting a strong brand image. CEOs may fear that the company's image will suffer if they make it easy for staff to say anything they want about the organization or their colleagues and managers. They may also worry about leaks to outside world.

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Just because communication is taking place online doesn't mean that professionalism and respect will be forgotten. Most staff already know that inappropriate use of email is not acceptable, and

Don't forget that Management have legitimate concerns about the need to keep some information confidential. You can offset Management's fear of losing control by implementing appropriate security measures and guidelines for these channels, just as you do with email and Internet use. There is no 'one size fits all' when it comes to setting the policy. You know your organisation and whatever works best for your organisation is the best way to go. IBM's solution was to create a wiki and to get its staff to create the policy themselves.

Choose social media channels that have been built specifically for secure employee communication. Use a solution with a Client applet that resides on staff computers. Only staff who have the applet and have been targeted with access rights can view these channels. This means that the risk of leaks to the outside world is dramatically reduced.
Code of conduct and moderation options mean that if it possible to keep a close eye on conversations that are considered high risk.
Desktop alerts can inform moderators when new content is added to blogs, forums, Q&A spots and staff helpdesks. This can allow moderators to check that information is correct and amend posts if necessary.

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