What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process.

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.

If your small business doesn’t have a social media presence, you may be missing out on significant benefits for your brand. Through social media, you can gain new customers and engage more insightfully with recurring ones.

Social media can be a highly cost-effective and personalized way of reaching your customers while providing valuable insights into your brand.

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