Here's a staggering statistic: 97% of North Americans now use the Internet to shop. Couple that with the fact that 73% of all online activity is related to local content, and it begs the critical question: How visible is YOUR business in local search?
There's no two ways about it: You HAVE to make sure your company is as visible as possible in Internet search results. Particularly Google if you are a Canadian business, because 85% of Canucks site Google as their search engine of choice.

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There is a powerful little secret about Google that most small business owners apparently haven't discovered yet. It's called Google Places, also known as Google Maps or Google Local Business Center. It officially became Google Places in April of this year (2010).

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If your company has been listed in the Yellow Pages or any of the other best known online directories, the odds are you already have a "Place Page". Google culls information from various sources on the Internet to create default Place pages for local businesses.
Depending on how much info it finds relative to your business, your default page can be as basic as name, address and phone number, or it can include photos and even customer reviews.