Signage is the use of symbols to communicate a message. Signage also refers to use of symbols collectively. The term signage was first bought into notice in 1975. These are a kind of visual graphics to communicate an information to a particular audience. It is usually seen in places such as streets, inside and outside of the buildings. Signs can of various shapes and sizes based on the requirement such as banners, billboards, sandwich boards etc. Sign installation in Summerville has some unique ideas. New signs will also use digital or electronic displays to convey your message. The main aim of signs is to convey your information to help the viewers in taking decisions. There are promotional signs as well whose main purpose is to promote the merits of a product or service.
Functions of signage
• Provides information- signs can convey your messages in an interesting manner through graphical images. Signs can convey information about the facilities and services like maps, directories or interpretive signage in museums, zoos, parks etc. this will increase the customer experience. Retail signage will not only display the product names but also the price details. For example, highway signs, Billboards etc.
• Persuasion- these signs are designed in a way to convey messages about the merits of a company, brand etc. this is a unique way of promotion and can attract a lot of customers.
• Direction/navigation- these uses directional arrows or sign posts to show the location of services, facilities, key areas etc so that it becomes for a person to reach out to their desired location.
• Helps in identifications- signs are used to indicate room names and numbers so that it becomes easy for the customer to locate services and facilities.
• Signs promoting safety- different signs are used to give warning or safety instructions like traffic signs, warning signs. These are used to inform the person about the importance of following the rules and if not followed, they can fall in serious problems.
• Navigation- these are found in exterior or interior of a building with interactive signboards to make it attractive for the tourist.
Signs can also be used exterior spaces or locations. These are often used to encourage the people to visit and explore the interior of the building or all the space it has offer. Any given sign can convey a lot of information and play multiple roles.
Materials used in Signage
• Acrylic
• Corrugated plastic
• High-density polyethylene
• Oilcloth
• Polyvinyl chloride
• Stainless steel etc
PROCESSES
• CNC routing
• Laser cutting
• Plotter cutting
• Vacuum forming
• Laminating prints
• Steam welding/rolling etc
Lightning
Signs often use lightning to convey their message in an attractive manner. Neon signs were first introduced in 1910. Light-emitting diode technology is usually used in signs. This technology was first used in businesses, churches, schools etc. nowadays, it is used in light panels to illuminate the advertising graphics in public places such as malls, lakes etc.
Tip
Using signs to promote your product can be a great idea to attract more customers.