Tourism plays an important role in the nation's economy. According to the Lebanese Ministry of Economy & Deal (MOET), "Tourism has always been certainly one of Lebanon's primary financial sectors" (Economic Study Product, 2010).Furthermore, The Earth Vacation & Tourism Council estimated that the vacation & tourism field in Lebanon led around $4 thousand pounds in 2013 (World Journey & Tourism Council, 2014).

The journey & tourism sector constructed about a large number of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). That is because of the political condition in the united states as well as several other factors. More over, the number of tourist arrivals in the united kingdom kept decreasing from 2011 to 2013.

Since the tourism market has been fairly floundering in the past few years, the space for mistake becomes really small for firms in this industry. The political & economic scenarios are squeezing tourist-related (TR) companies in Lebanon. Which means that these organizations are forced to accomplish more to replace raising failures (or decreasing profits) and with fewer resources. There's no showing once the political & economic situation in Lebanon will improve especially since the civil conflict in neighboring Syria reveals no signals of abating.

There are many methods Lebanese TR corporations can adapt during today such as utilizing downsizing procedures and chopping back on advertising & marketing budgets. When financial recessions and tough situations affect corporations, the very first points to get eliminated are often advertising budgets. But especially because TR companies need to do more marketing to replace with missing companies, this might not be a good idea.

One treatment for this problem would be to take advantage of Cultural Press Advertising strategies simply because they charge small to no methods, ideal for the current financial condition in Lebanon. Social media marketing enables TR companies to over come limitations of restricted finances and decreased business. Problem Statement During the past few years, the good effectation of social networking on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

More over, Facebook and Facebook supporters of a particular manufacturer are much more likely to recommend and get from these manufacturers than non-fans (Cruz & Mendelsohn, 2011). But, we don't need to be sure of cultural media's effect on company through study studies. For social media customers, such as around 30% of the world, that fact is known. More and more firms are putting Cultural Press advertising tools into their advertising techniques and, in some instances, have actually become an integrated part of the overall organization strategy.

Normally, you might assume that Lebanese corporations would easily embrace Cultural Media Advertising as a vital role inside their over all marketing techniques but this isn't the case. When it comes to the smm panel East and particularly Lebanon, the region is far behind the West in social networking usage. Not only that, in regards to companies active in the tourism market, there's much room for growth. Little expense in technology is maintaining tourist organizations far from maximizing marketing possibilities written by cultural media.The Lebanese tourism industry isn't using social networking advertising tactics actually although the benefits to do so are apparent. This gifts a great issue specially since the economy is dealing with a really hard time.

More over, Lebanese TR organizations and organizations in Lebanon in general are not adopting social networking tools as they should. This presents a huge issue in the waste of resources along with significant overlooked possibilities as a more substantial audience can be reached via social media marketing permitting organizations that undertake social media marketing tools gain a much better chance of success and prosperity.