The world of digital marketing has grown a lot! Nowadays, companies large & small use top digital marketing strategies to grow their presence online and gain new customers. It has been proved that every online entity must have a digital marketing strategy to be competitive in the internet marketplace. SEM, SMO, SEO, and SMM are top digital marketing techniques used for building an online presence.

SEO: Search Engine Optimization

SEO is the process of optimizing your website through various methodologies to rank higher for specific relevant keywords on search engines like Google, Bing, and Yahoo. Implementing SEO techniques helps in getting traffic from the free, organic search results on search engines. Necessarily, effective SEO leads to your website appearing higher on search engine results pages (SERPs) due to its positive response to that search engine’s particular ranking algorithm.

We at Cedar, use diverse SEO techniques to improve your website’s ranking. Initially, keyword research is done & then engaging, original content that includes these popular keywords is put in your various web pages. Our SEO services in Punefocus on tweaking the website’s loading time, efficiency, architecture, and mobile optimization for effective SEO. Finally, with regular posting of relevant content, useful metadata, and the correct alt-tags, your website’s performance will improve.

SEM: Search Engine Marketing

Just like SEO, Search engine marketing (SEM) is done to improve digital marketing outreach on search engines like Google and Bing. SEM is generally known as promoting through a paid media budget. SEM earns traffic through the process of purchasing ads on search engines like Google or other search engines to display their ads at the top of the page for that specific keyword. With Google Adwords SEM, you can choose the location and many other factors to improve the efficiency of your paid advertising campaign. This type of SEM is known as Pay-Per-Click (PPC) advertising.

SMM: Social Media Marketing

With the onslaught of Social Media in the online world, SMM is the in thing today! Considered as the future of digital marketing, SMM encompasses organic & paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Consumers engage with each other & your brand. Posting relevant content on your Facebook page regularly builds an engaged audience of followers & helps to grow your business immensely. Paid social media campaigns have also become common.

SMO: Social Media Optimisation

With Social media optimization (SMO) techniques, you can increase the awareness of a product, brand, or event by using several social media outlets and communities to generate viral publicity. RSS feeds, social news and bookmarking sites, social media sites and video and blogging sites are used for SMO