Every person today turns to search engines for almost everything. The fundamental of search is such that people often end up clicking on first three links or maximum up to second page of the search engine. Only 1% public goes beyond that and therefore it has become imperative for businesses to rank higher on search engines. The need for ranking higher on search engines gave rise to Search Engine Optimization (SEO).
SEO has become a moving target and it is getting extremely laborious to rank on the first page of search engines. Even if you achieve the first position, it is more back-breaking and challenging to maintain the position than achieving it. The reason being is the changing Google search algorithms, increasing competition and a buzzing social media landscape.
In today's competitive environment, the cost of, running paid campaigns is increasing every day and the only solution to reduce the cost per customer significantly is a well-planned SEO strategy.

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