As per research, the top 3 searches get the maximum clicks. And being on all-important first-page of the Search Engine Results pages (SERP) is very competitive.

Businesses also get extensive analysis of their competitors, the online marketplace and buyer behavior.

SEO is cost-effective

SEO is a cost-effective marketing tool as it targets users who are actively looking for products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. And since SEO also targets users who are actively searching for particular products and services, the traffic resulting from SEO is more qualified than many other marketing strategies, thus increasing the savings of the business.

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SEO yields high ROI

SEO provides trackable and quantifiable results. SEO companies have specialists who are able to track nearly every aspect of their SEO strategy – like increase in rankings or traffic or conversions. A more detailed analysis can also show demographic information and other engagement metrics for individuals who have interacted with a particular website.

Search engines keep filtering out poor content, and providing users with the best possible content and experience. To ensure optimum ranking, businesses hire an SEO specialist with proven experience, so as to keep getting a ranking despite the changing algorithms.

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Search engine optimization tricky to a startup business

Search engine optimization might sound tricky to a startup business. Gaining website rankings amidst a really heavy competition and a large pool of content online is not at all an easy feat. However, SEO is an inevitable part of any marketing strategy which just cannot be missed by a business. The right strategies, actions, and best SEO practices can take your website visibility to a higher position and keep you up in search engine rankings. Being a start up, you would like to fast track the growth and make an impact on search engine rankings, but remember that SEO can make or break your business online. So it's better not to take shortcuts with SEO, to achieve results faster because google dislikes all such attempts by businesses and may even penalize the website for breaking the rules. Below are a few steps defining the best SEO practices for startups, what to do and what to avoid to get fast results that last.