With each new algorithm update, search engines strive to provide users with the best, most relevant content. Sites that do not keep themselves updated lose their position quickly.

SEO increases the quality and quantity of website traffic

Everything that one searches on the internet is via search engines, and with more than 90% of the total search engine market share, Google has the biggest market share. With the right SEO techniques, search engines help in redirecting users to a particular website or webpage.

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Top positions on the Search Engine Result Pages (SERP) receive a majority of the impressions and clicks. Hence, ranking in the top positions helps increase significant amount of traffic to a website.

With the increasing usage of smartphones, there has been a significant rise in mobile searches. Google provides people with localized results, which helps boost small businesses. This also gives small businesses an opportunity to compete with larger businesses, provided that small businesses have the right SEO techniques in place.

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Google ranks sites higher based on age is just a myth. The fact is Google is both fair and impartial and doesn't care at all whether your site was registered in 1998, 2010, or 2020. Google attempts to rank content that connects with the audience and engages them. The most relevant content for each search query will be displayed first on the search engines. So startups should focus on actively creating content that encourages their audience to engage. Search engines want to see more relevance and engagement from a brand and it doesn't care whether you are a startup or an age-old business.