The first thing many new small businesses do is create a website. Small business owners know the internet is a powerful tool for growing businesses, but many do not understand how to achieve a high website ranking. blog comments A high rank with a search engine is the top factor in determining whether a website is successful. For business owners who are not sure how to get their site to rank higher, hiring an SEO freelancer can be a huge help.

An SEO consultant is someone who is familiar with Search Engine Optimization. These individuals know about keywords, correct word placement, meta tags, and how written content improves or hurts ranking.

One of the first ways an SEO expert will assist site owners with achieving high website ranking is by determining the most appropriate keywords. Keywords are words associated with the main topic or business of a site. These are the words people will search for when looking for the type of service or product offered by the site.

In order to have a website show up in search results for these words, the words must be somewhere within the site's content. How the words are used, the number of times they appear, and where they are determine how high website ranking in search engines can become. For example, keywords used in page titles are much more important than those used in footers or regular written content on a page.

Another item that can improve search engine ranking is links. Pages that are linked to by other websites are ranked higher than others. There are many ways to build link backs to a website, including through article submission sites like Build My Rank. Networking, trading links, and posting on forums or blogs is another way to get the link for a business site out on the internet.

There are many tips and tricks to creating a high website ranking with the major search engines, such as Google. Most business owners are not aware of many of these things. Small business owners have a lot to deal with on a daily basis, and do not have time to research all the ways to improve their ranking. They also do not have time to optimize content and ensure websites are kept up-to-date. That is where the SEO freelancer comes in. These consultants can be hired on an as needed basis to provide tips on improving site SEO and can even create optimized content.