SEO can be used for gathering information and data

Search engines work round-the-clock to gather information and data from the world’s websites. Engines organize that information so that it is easy to find. This is a three-step process – (i) crawling web pages (ii) indexing them (iii) ranking them with search algorithms.

SEO can be used for advertising

There are two vital sides to SEO advertising – optimizing the website to make it more visible in organic searches supplemented with pay-per-click advertising.

Together, they are the dynamic duo of marketing.

SEO ensures improved user experience

A website needs to include optimized content that not only reads well, but also sells, inspires, educates, and ultimately, gives people the necessary information to guide them through the buying process too.

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To complete the positive user experience, the content should be presented in a manner that not only looks good, is easy-to-navigate, quick-to-load and mobile-friendly, but also easy for search engines to list and place it in top 5 search websites. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.

Optimized blog posts and videos also help improve the ranking of websites.

SEO keeps track of competition

As per research, the top 3 searches get the maximum clicks. And being on all-important first-page of the Search Engine Results pages (SERP) is very competitive.

Businesses also get extensive analysis of their competitors, the online marketplace and buyer behavior.

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SEO is cost-effective

SEO is a cost-effective marketing tool as it targets users who are actively looking for products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. And since SEO also targets users who are actively searching for particular products and services, the traffic resulting from SEO is more qualified than many other marketing strategies, thus increasing the savings of the business.

SEO yields high ROI

SEO provides trackable and quantifiable results. SEO companies have specialists who are able to track nearly every aspect of their SEO strategy – like increase in rankings or traffic or conversions. A more detailed analysis can also show demographic information and other engagement metrics for individuals who have interacted with a particular website.

Search engines keep filtering out poor content, and providing users with the best possible content and experience. To ensure optimum ranking, businesses hire an SEO specialist with proven experience, so as to keep getting a ranking despite the changing algorithms.