The Samsung Galaxy Note has always had its fans. When the original phone was launched in 2011, its larger screen was unique in the market, and it effectively invented the tablet.

Since then, the range has commanded a loyal user base, expressing its frustration when Note 5 did not reach the British coast, and was frustrating when Note 7 was recalled in 2016. There are no substitutes for this group of diehards.

Samsung does not consider this loyalty to be taken for granted, but sees Note 10 as an opportunity to expand the appeal of the series – and to consolidate its first-mover advantage in the emerging UK 5G smartphone market.

Samsung Galaxy Note 10

MIA 2019: Conor Pierce receives the Outstanding Contribution Award

All you need to know about UK 5G

First Get There

Like many other suppliers whose supply growth is slowing, Samsung sees 5G as a remedy for market saturation. The 5G version of the Galaxy Note 10 was launched after the Samsung Galaxy S10 5G was launched earlier this year.

By launching the Samsung Galaxy S10 as early as possible, the company hopes to make the device an effective flagship product for early adopters. In the days before the first 5G network was launched in the UK, this incident was greatly promoted.

'Golden Opportunity'

“Obviously, our competitors have already encountered some challenges, which gives us a golden window 5G,” Conor Pierce, CVP Samsung UK and Ireland told Samsung Repairing. "The Samsung S10 5G leads and takes up a considerable market share - this is a very successful device.

"We must be careful not to over-promise 5G... But as the network matures, coverage expands, and there are more options for services, I think will grow. This gives us a first-mover advantage.

"But it's not just selling more phones. It's about ensuring that Samsung is synonymous with 5G and synonymous with trust and security. For 5G, this will be even more important."

Expanding Attraction

5G is indispensable for expanding the appeal of this series of products, and also introduced a small device of 6.3 inches.

When the first Note was introduced in 2011, the inclusion of a large screen and stylus meant it was positioned as a productivity device. But Samsung believes that many consumers want the technology in Note to have no bigger shape.

“Why are we creating a smaller version?” Pierce asked. "We know that 80% of people switch to Galaxy Note due to screen size. But we also know that 70% of those who consider buying a device don't follow the screen size - it's too big.

What we have to do now is to expand the attractiveness.
The market is more competitive than ever. Originally, Note was the device with the largest screen size, and there are now other options. It can be traced back to the performance and uniqueness of the device.

Productivity Advantage

I also consciously position Note 10 as a media device - and 5G plays an important role in it.

If you look at 5G's more advanced markets, such as South Korea, operators are pushing a very strong 5G proposition of media and content, Pierce explained.

Hedge Betting

However, because Samsung owns two flagship series in the form of Galaxy S series and Galaxy Note, and one-third of the Galaxy Fold in the near future, Pierce is not worried that consumers will be confused or worried that there will be too many competitive transactions - equipment Between the closure?

This is an opportunity, but it is a tough job because we must be careful not to mess with people's minds, he said. “We like to offer choices – whether it's the mid-range A-series or the high-end S-series.

The UK is a unique market, with a premium in the third quarter (over €600) and brings its own challenges when we face macroeconomic uncertainties – such as i think giving choices and about 5G Consistent information, but the S-series has a place in the portfolio, as does the Galaxy Note, as does the Galaxy Fold.

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