Facebook is undeniably one of the best social media platforms you can consider leveraging whenever you want to attract customers to buy your products. With the ever-increasing number of people using Facebook worldwide, you’ll reach out to your target audience within the shortest time possible. As long as you target the right audience, be rest assured you stand a good chance of boosting brand awareness.

But just as is the case with advertising on WhatsApp, you need to get your campaigns right from the word go. Skimp on this, and you may struggle to give your competition a good run for their money. That aside, here are some of the ways to make more out of your Facebook ad campaign and amplify your brand's advocacy.

You must test out different creatives when running digital marketing campaigns to determine what’s most effective. But that’s not to say you should stop with two versions of your creative. When you A/B test your Facebook ad campaigns, take the time to look over the data. Things do not stop there since you need to test the best-performing ad against a new set of creatives.

Whereas your main aim is building a more robust digital footprint, it is not to say you should leave everything to Facebook. You might think that your only option is to let Facebook optimize your ad on a CPM basis, but there are way better options than that. If you go through the small print, you’ll notice that you can select the advance pricing model.

That's why you ought to start by campaign budget optimization before moving on to the next step. Remember, there is no essence of choosing where to place your ads, yet you have no idea how to go about it. The good news is that you can enlist help from the best social media management company and run a successful campaign hassle-free.

Getting the most out of your Facebook ad campaign is easier said than done. With so many things to factor in, it is easy to see why many business owners struggle to boost traffic to Facebook videos. Either way, this should never deter your quest of leveraging Facebook ads to improve the social presence of your small business.