Public Relations is the establishment of communication between the client and the target media. To achieve this the service entirely stands on the pillar of relationship building. It is all about establishing a network of people in order to effectively deliver the work. The best PR agency always incorporates relationship building at every level of communication.
Below are listed the different stages of relationship building in PR
The stepping stone – Establishing relationships with clients
To begin with the journey, the best PR agency invests time to understand the client, the organization/ company. Delving on their history the PR agency can align with the vision of the company.
This paves the way for building trust and credibility. Realizing the organization's value and mission will help in delivering a well-informed and effective story.
Peer to peer relationship building
Having generated the stories, angles, and information, the next step is to delve into networking through online platforms like LinkedIn or in-person with the help of professional organizations or groups. The best PR agency in Delhi takes leverage of this to interact with like-minded individuals and increase their visibility amongst them.
Relations with Media To get the story good coverage takes time and find the relevant media outlets and reporters. The worst thing that an agency can do is mass-pitching to a person or outlet. Take follow-up once or twice and build credibility by keeping their time and effort in mind.
Source:- https://twenty7inc.in/relation-building-forming-the-pillar-for-pr/