The PR industry majorly works towards establishing their client or brand. But being contended in generating speaking opportunities for the client should not be the ultimate goal. Though difficult but to become the best PR agency in Delhi, the company should strive to establish the brand or client as the trendsetters.
Of course, accomplishing this is not a simple task there are various factors that determine success. The intricacies of market dynamics, complex economic trends, or the shifting consumer behaviour and various other traits together contribute to setting a trend. Following are some of the factors that can help the process of establishing a trend:

Recognizing the loopholes in the market

It is really difficult to set a trend in a saturated market. Trends change within the blink of an eye, and failing to break through such tuff competition is quite common.
Hence, before jumping into any action, the top PR Agency should closely study the target audience. Depending on which the brand or client must analyse how their product or service will be of any use to the target audience.
The potential to solve an urgent or immediate problem
To set a trend the product or service should solve the problems of the people. It should have the capacity to transform the lives of those availing it.
The best example can be taken from Uber. Where public transport has always been flooded with the crowd and the service is slow most of the time, on the other side, the cab services have been unreliable challenging to access, and sometimes inconvenient for the customers.
Uber recognized the demand of the hour – the need for more cabs. Therefore, it came up with a service that is easily accessible and brings the customers as well as the cab drivers together.
This revolutionary service has now become a way of life. Hence, to become a trendsetter you need to come up with a service that goes above and beyond. Mostly the simplest ideas are the best ideas.

Easy to use features

In this busy lifestyle, people are always running against time. Therefore, they do not indulge in anything that has a complex interface. They are always in search of a hassle-free experience.
Even if the product has great capabilities, it fails to become a trendsetter owing to the difficult accessibility. Amazon can be an ideal example to prove the point.
From online shopping to scheduling appointments or managing our finances – endless services can be accessed with the click of a button. Therefore, just like simple ideas are the best ideas, in the same way simple user experience is highly preferred by the consumers.

Community building for effective reach

To establish the brand or client as a trend, spreading the word of mouth is important to create the desired momentum. Thus, building a community of influencers with the right networking is crucial.
Moreover, with the coming in of social media, influencers have become very pivotal in setting a trend. Hence, the PR agency must minutely study the behavior of the audience and take leverage of the influencers or media they follow.
Thus, there is no hard and fast rule to ensure the success of setting any trend. But taking the help of some basic market developments can be useful in the process.

Source :- https://twenty7inc.in/pr-setting-trends-in-the-market/