Every business is eagerly anticipating the season of giving. Even in tough economic times, the two months between Halloween and New Year's Day often bring the most significant portion of revenue for the year. People eagerly wait for emails with flash sales to help them save big bucks. And the criminals are keener.

Imagine your company is getting ready for a significant Cyber Monday celebration. But before you start your email marketing campaign, an unsavory person hijacks your domain and sends thousands of emails across the world and emails with a "Can't-Miss" deal. Your clients are delighted and will happily give you their credit card information as long as this fantastic deal is from you. What happens if they discover that the offer isn't genuine?

Imagine the repercussions for your brand if customers are ripped off, particularly in this season of celebration. Will your brand be able to recover from this distrust loss? It is a scenario that's all too often the case for companies who do not take the necessary steps to safeguard their domains.

What's the solution?

As a security professional, you're concerned about protecting your brand's domains and reputation. There is a myriad of available options, you might have been familiar with DMARC, Domain-Based Message Authentication, Reporting, and Conformance, but do you know that it's the gold standard in terms of brand protection deliverability, compliance, and security?

Once DMARC is implemented and implemented, it's a present that keeps giving. Not only do your domains remain secure, but achieving DMARC enforcement opens the way to BIMI, which is the brand indicator for the Message Identification standard. BIMI, according to Forrester1, "enables organizations to utilize verified logos on supported email clients to show that the message is authenticated. It increases the level of confidence in email messages while also providing an enhanced brand experience for marketing professionals." Talk about the gift of a lifetime! Imagine the ability to not only secure your domains but improve your email deliverability."

It's time for you to make the security of your domain a top priority. Take a bow using EmailAuth's patent-pending highly automated and user-friendly DMARC solution. The season of giving is a time for giving, and your business deserves protection.
It's the most excellent present you could get.

Original source: https://medium.com/@rawatnimisha/protect-your-communications-during...