products to meet these requirements. Many companies appear to possess a social conscience or see the benefits of meeting the demands of green issues; this is the case with McDonald's.

The belief that environmental responsibility is now a corporate function is based on research indicating that consumers want such changes and will theoretically repay industry investments by accepting higher prices. In a survey by Dagnoli (1990) Wholesale Washington Wizards Jerseys , 82% of the respondents claimed to have changed their purchasing decisions because of environmental concerns. Seventy-seven percent of those surveyed also reported that a company's environmental reputation influenced their choice of brands. Environmentalism is enough of a concern that 78% of the respondents said they would switch to an environmental container if it were priced 5% higher than a less-environmentally friendly container. Another 47% said they would pay as much as 15% more for environmental packaging.

Businesses currently involved with the environmental movement have noticed the increasing number of markets influenced by environmentally concerned consumers, and naturally are hoping this trend can boost their companies' long run profits. Proactive companies like McDonald's are attempting to take leadership roles in the area of environmentally friendly products in order to gain a competitive advantage (Smyth, 1991, p. 70).

For McDonald's Wholesale Utah Jazz Jerseys , environmental marketing has become one of the primary societal marketing tools. Although much confusion still exists concerning the specifics of green marketing, one thing that has been learned is that consumers will not always pay more for green products (Winski, 1991, p. 3). Despite consumer claims to the contrary Wholesale Toronto Raptors Jerseys , the initial sales of environmentally friendly products and packaging have been slow (Reitman, 1992, B1). Recent trends indicate a lack of willingness to actually pay premium prices for such products (Wasik, 1992 Wholesale San Antonio Spurs Jerseys , p. 17).

Thus, today's market for environmentally-friendly goods is greater than ever. To capitalize on this movement, managers and marketers, as McDonald's case shows Wholesale Sacramento Kings Jerseys , must promote the environmental benefits of their products and maintain prices in a range near that of their competitors that do not emphasize environmental concerns. Promoting the environmental friendliness of products will be most attractive to some customers, while attributes aimed at convenience will be attractive to others. Although these aspects of the product mix are important, competitive pricing of environmentally-friendly goods may be the key to capturing a significant market share. Once high market shares are reached, cost reduction programs should allow producers to increase profit margins from green products.

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WAJIR， Kenya， Nov. 22 (Xinhua) -- Unknown gunmen on Tuesday opened fire in an examination center in Wajir County in northeast Kenya， disrupting ongoing examinations which are taking place across the East African nation.

Regional government official Mohamud Saleh said a security operation has been launched to track down the suspects whom the locals and police say could not establish their motive. No injury was reported.

Saleh said the armed men forced their way into Abaqkorey High School and opened fire at the candidates just a few minutes after they had started their History paper， forcing the examiners to stop examinations for some minutes as security personnel there sought to establish the source of the gunshots.

"There were gunshots in the area that forced disruption of the sitting of History paper but security officials there did not establish the source and those behind the same. They fired back when the first shots rang，" said Saleh.

He added that there were six police officers manning the center at the time of the incident and some of them fired back when the shots were heard from outside.

The police said the students scampered for safety after they heard gunshots before the assailants fled into a nearby bush. Wajir borders Somalia where Al-Shabaab have been mounting cross-border attacks.

Local police commander Caleb Wesa confirmed that no student was injured and that they had launched a manhunt for the two men. "We are yet to establish the motive behind the attack but we are investigating the matter，" he said.

The center is in a small town and is in Habaswein district and near the border of Garissa and Wajir counties. The area is embroiled in clan fighting over boundary issues.

Saleh could not tell if those behind the shooting were Al-Shabaab gunmen or local militia involved in fighting over clan and boundary issues.

The Wajir region has been crippled by persistent insecurity incidents propelled by Al-Shabaab terrorists. The incident comes after the police killed four Al-Shabaab militants in neighboring Mandera County on Sunday.

Al-Shabab has staged numerous cross-border raids since Kenya decided in October 2011 to send troops into Somalia to confront them. The group says it is fighting for an Islamic state in Somalia.

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