In your journey to building an internet business, how you brand and position yourself in the market plays an important role. In fact, it is not an overstatement to say that your brand is as Internet Jetset
important as (if not more important than) your product. So, what is a "brand"? Why do you need a brand in your quest of building an internet business?

In essence, a "brand" is what represents a company, product or service. It can be a set of perception that you want to create about your company, product or services. A brand can be represented in a logo, tag line or image. It is something that differentiates your company, product and services from other companies. It makes your company and business unique and special. In certain cases, a brand is perceived as a company's identity and it helps to build rapport with your clients too.