1. Organic positions are based upon the ratio between backlinks -reviews- referring domains and organic traffic (CTR)

2. Google business profile – up to date regular interaction – videos – posts – reviews plus local business citations are a high-ranking factor

3. The top 3 competitors are searched from a RH15 postcode so Google will show websites based closest to the search – it seems the other browsers have the same format – triangulating your IP from cell phone towers

4. On the image above the top competitors are based upon their traffic they receive, which is based upon CTR (click through rate only) which means Finsbury media is running paid ads nonstop and is ranking in the competitive map based upon PPC – paid traffic and not organic traffic

5. This is a basic audit and is missing some key points namely

Other factors include

· Page titles – URLs – page structure H1-H6 digital marketing west sussex – local schema markup - Website, text to image ratio

· Image alt texts – website age – basic SEO on home page – interlinking links between website pages

· Silo – content