Customer journey involves a lot of detours. They just don’t go from product awareness to closure. Especially in the B2B sector, where a lot of investment is at stake, business owners take every step carefully. This is where a customer relationship management software comes in handy.

There will be a lot of hiccups in a customer journey and having all of them documented and tracking the customers along their way is important for business.Connecting your marketing strategies with a CRM software will come in handy. Most of the marketers out there are quite familiar with CRM, however they are not making most out of it.

This is why we have created this blog listing out how marketers can take advantage of a CRM.

What is CRM Marketing?
CRM stands for Customer Relationship Management software and it helps with tracking the interactions with customers, keeping a record of those and providing an organization with the required insights for better customer service.

The CRM can be used in marketing to personalize the messages, curate content for the target audience and quicken the sales process. CRMs were initially used by the sales team to track the leads, customers and prospects. The reps will get to see every interaction that a particular contact had with the brand.

These details would range from the call records to website visits. All of this will help them in delivering better service to the customer. Marketers rarely use a CRM. Mostly they use it to create email lists.

If you are one of them, then you are missing out on something huge. It is important for the marketers to focus on the customer journey and curate campaigns accordingly so that they can move a particular customer further down the sales funnel. CRM is a single tool that will help in tracking every information related to a customer.

There are myriad benefits of this for marketers-

● The Central Hub: A business can have many clients/customers. A CRM will have all the data at one place. It is a centralized hub that has all the information at one place. This way marketers can see the behavior patterns and get an idea of what is working and what not. They can focus on the important things alone.
● Proper Segmentation: B2B companies deal with companies that come from different sectors and different locations. This will highly impact the way you are going to communicate with them. You cannot just send a generic marketing email for them right! A highly customized email will have more impact on them and for this you need proper segmentation of the audience. A CRM software will do this with ease.
● Optimized Marketing: You can connect the CRM tool to different marketing channels and this will help you in understanding how each of your campaigns are performing. These insights will help in focusing on particular channels and campaigns with ease.
Role of CRM in Marketing
Marketing isn’t limited to a single interaction. It is about building an enthralling customer experience which should impact customers in a way that they come back to the brand time and again. With CRM, the marketers can make this happen. Here is how-
Email Marketing
Office24by7 is a CRM that will help you with segregation. With CRM, you can divide your contacts into different lists. These segregation can be done based on the company size, location, number of interactions they had, the sector, etc.

You can create multiple CTAs that suit different recipients and also give it a personal touch. Personalization plays an important role in the marketing and as a marketer you can make the most out of this email marketing feature.

Integrating the CRM with your email, you can export and import the data with ease. This way all of the information will stay updated.

Social CRM
Social media channels are a two way street. You may create great marketing campaigns, interesting copies and content, images, and are posting regularly on different channels. But it wouldn’t have the similar impact that a two way communication leaves.

Just tweeting or posting some images is not going to cut it. People will react to them, approach the brand on social media for their grievances and as a company you must be ready to discuss with them on these channels.

One way you can do this is by integrating the platform with a CRM like Office24by7. We have curated a detailed blog discussing about Social CRM. Do check it out once to know about this important integration.

Run Ads
You can run targeted ads for the customers who have viewed different products. The CRM will segregate all the data related to the customer as per your requirement and you can use this to create targeted ads and run them online.

Marketing Automation with CRM
CMR can automate various tasks that otherwise take a lot of time when done by people. Usually, companies set up email campaigns in a sequence and send it to their list. With CRM, you can automate these tasks.

Just create the email flow and the emails will go out as you want. It also imports and exports the data automatically rather than you doing it manually. A marketing automation CRM like ours can help you with every step.

It is time for businesses to stop considering that CRM is related to sales people alone. Marketers can also make the most out of it. Want to skyrocket your marketing campaigns with the help of a CRM, then get in touch with Office24by7 on +91 7097171717 or email us at [email protected].
Contact:
Website: https://www.office24by7.com/
Ph No: +91 7097171717
E-mail: [email protected].