Market Overview
The global Potato Chips and Crisps Market Size is projected to be valued at USD 37,490.8 million by 2028, recording a CAGR of 4.12% during the forecast period. High demand for snacks products and continuous R&D innovation by potato chips and crisps manufacturers is likely to support the growth of the global Potato Chips and Crisps Market Size.The rising demand for organic products and massive growth of online sales are expected to create lucrative opportunities during the review period.
Key Players
Market Research Future has recognized the following companies as the key players in the global Potato Chips and Crisps Market Size:PepsiCo, Inc. (US), Kellogg Company (US), Burts Potato Chips Ltd (UK), Calbee Inc. (Japan), Utz Quality Foods, Inc. (US), Great Lakes Potato Chip Co. (US), The Lorenz Bahlsen Snack-World GmbH & Co KG (Germany), Herr Foods Inc. (US), The Campbell Soup Company (US), and Intersnack Group GmbH & Co. KG. (Germany).
Market Segmentation:
The global Potato Chips and Crisps Market Size has been segmented based on type, category, distribution channel, and region.
By type, the market has been divided into flavored and plain. The flavored segment accounted for alarger market share in 2020, where as the plain segment is expected to record a higher CAGR of 4.70% during the forecast period. Flavored potato chips & crisps are products with additional flavors that have been added to enhance the taste. The flavor is one of the essential attributes of a product that has a stronginfluence on consumer buying behavior as it helps enhance the eating experience of the consumers.
Based on category, the global market has been classified as conventional and organic. The conventional segment accounted for a larger market share in 2020. Conventional potato chips & crisps are produced from potato grown using conventional farming practices. Conventional growing of potato is opposite to organic growing, which means it is not free from synthetic chemicals such as pesticides, fertilizers, hormones, and antibiotics. Organically grown produce has lower detectable levels of pesticide residue as compared to conventionally grown produce. Conventional foods can also be genetically modified or may contain genetically modified organisms. Thus, conventional chips & crisps are not in their purest form. However, conventional products are lower in price as compared to organic products.
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Regional Analysis
In terms of region, the global market has been categorized as North America, Europe, Asia-Pacific, and the Rest of the World. As per MRFR analysis, North America constituted a dominant share of the Potato Chips and Crisps Market Size in 2020. An increase in demand for ready-to-eat snacks and convenient foods due to the hectic lifestyle of the people in the region is expected to boost the growth of the North America Potato Chips and Crisps Market Size during the forecast period. Moreover, several manufacturers in the region are focusing on launching innovative flavors that offer a wide variety of flavors, tastes, and textures of chips to consumers, further boosting the growth of the North America Potato Chips and Crisps Market Size during the forecast period.In North America, the US is the major contributor to the growth of the Potato Chips and Crisps Market Size.The Asia-Pacific Potato Chips and Crisps Market Size is projected to register the highest CAGR of 4.53% during the forecast period.
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