Pinterest is quickly becoming one of the biggest social media platforms out there. With millions of users and hundreds of trends and special pages, it's easy to see why. But with the wrong strategy, Pinterest could be a very weak tool for your online business. If you want to make the most of Pinterest for your marketing efforts, it's important to have a strategy in place. Here are four ways you can use Pinterest for your online business:
Build an engaging community: One of the most powerful aspects of marketing on Facebook is that you can interact with customers and prospects on a regular basis. But if you want to really boost online sales, it's crucial that you build customer loyalty and engagement. Why is this so important? Well, by building a community around your product or service, you'll create a sense of trust and value. By engaging with your audience, you can also drive click-throughs to your site, build brand recognition, and even drive product sales - all through the power of Facebook.
Generate leads: Another one of Pinterest's marketing strategies that many small businesses overlook is the ability to generate leads. By creating a community for those who are interested in your niche, you can gain new customers by simply asking them to join and start using the platform. The great thing about the Pinterest community is that it's open to everyone, so even if your demographic might not be ideal for that specific audience, you can still use the network to drive massive amounts of traffic to your site. The key to effective Pinterest marketing is to focus on the niche market that you're targeting and find creative ways to bring their attention to you. This strategy can also help you gain more trust in the marketplace by building brand awareness.
Monitor and respond: One of the best practices for internet marketing strategies is to monitor your exposure to different social networks. By monitoring your presence on Twitter, for example, you can identify where you are most effective and where you need to improve. You can also track any direct or indirect benefits that you're reaping from your presence on Facebook and other social networks. If your business account on these four sites is inactive or not used, it might be time to update and bolster your presence with these tools.
Engage with your audience: With a billion people browsing the Internet every day, the only way to guarantee that you'll get the attention of even a single person is to make sure that you present yourself as a professional. This is what makes Pinterest the ideal marketing platform. Millions of people are browsing the site every day, which means that you're probably already getting some attention. All you have to do is make sure that your content and website are entertaining enough to keep people coming back for more.
Analyze your analytics reports: As mentioned earlier, Pinterest has an official analytics suite to help you monitor your performance. If you're planning to launch an ad campaign through Google AdWords or another online advertising company, you should start by opening an account on Pinterest first to run ads relevant to your business account. By using this tracking tool, you can get an idea of how you're doing in terms of traffic and ad conversion rates. From this data, you'll be able to know which areas you need to focus on to drive more targeted traffic to your website.
Harness the power of hashtags: Using hashtags on Pinterest is a great way to attract more followers. The best way to attract attention on the social network is to combine interesting content with an engaging call to action. Hashtags let your target audience know what you're talking about without actually asking them to click on a link. This is a big advantage compared to most social media campaigns where you need to actively ask your audience for attention.
Integrate Pinterest into your existing marketing plan: Pinterest has an official application that you can use to add the social network to your existing marketing plans. Because Pinterest is a highly effective medium to spread the word about your product, there are many opportunities for small businesses to take advantage of the platform. If you haven't already incorporated Pinterest into your marketing plan, it's time to do so to increase visibility. With the help of Pinterest, you can draw attention to your products and services and build brand awareness.