Study on future of OTT Platforms in India: In recent times, the excitement and enthusiasm for the much-anticipated web series or for the second part of the successful first season of the web-series have been unparalleled. We have seen such excitement grow more during the times of Pandemic (COVID-19). Mirzapur is a classic example of this. After the success of the first part, the much anticipated next season was a success even before it was available on OTT media for viewing. The OTT medium has become one of the sought after modes of entertainment during COVID-19.

In today’s article of market forensics by Trade Brains, we’ll cover the OTT Platforms in India, their history, current scenario, and expected future. Let’s get started.

What is OTT?
OTT or, Over-The-Top platforms are audio and video hosting platforms, which earlier started as content hosting platforms but eventually branched out to production and short movie releases, feature films, web-series, documentaries, sports, and other entertainment forms.

These platforms run on cutting edge technology and state of the art functioning. These platforms use Artificial Intelligence (AI) to figure out the content which might interest the user (depending on the previous usage or browsing history) and gives out recommendations based on them. These OTT platforms work on Trail or FREEMIUM model, where they generally give some content for free and have a premium subscription for their exclusive content that is not available elsewhere.

over-the-top media services