Digital marketing is beginning to catch momentum and social media has gained huge strides in its adoption in the internet world. More people are using their smart phones every day to get the latest information on what is happening around the world. Long gone are the days where one had to wait for the local dailies, radio or television station in order to catch the latest developments happening around the world. It is estimated that over 600 million people around the world use the Facebook mobile app while on the go. The world is getting more and more connected and information is transcending continents at the click of a button.
It therefore behooves marketers to increase the visibility of their companies online especially on Facebook. This becomes a daunting task because Facebook mobile app only shows the news feeds of their users. This challenge is coupled with a smaller phone screen therefore making the visibility of your text and images all the more difficult. Mobile users only take a second to scroll through their news feeds therefore it is imperative that your post grabs the attention of your target audience.
In order to raise your post above the tide of other news posts, you need to embed your post with a powerful image. The image will act as an attention grabber that will make your target audience stop and possibly click through your post. This action will hopefully send your target audience to your landing page or blog post. Facebook mobile app cannot be ignored and can really work wonders on your lead generation and ultimately generate recurrent visitation to your landing page or blog post. It therefore
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becomes very important to seek the services of a talented graphic designer who understands your products and services to create eye catchy visual elements for your news feeds.
Eye catchy visual elements posted on the Facebook mobile app can be supported by creating adverts for them. The adverts will appear as promoted posts or sponsored stories. Facebook adverts appear on a user's news feed six to seven times a day and therefore your promoted post has a higher chance of being viewed by a relevant audience.
Facebook Mobile adverts can be promoted in two ways namely through the Facebook adverts manager platform whereby you create a promoted post advert and select your advert to appear on all mobile devices in order to increase the reach of your promoted posts. You can also promote your company page directly by selecting 'promote' in the bottom left corner. In conclusion, it is imperative you think about the post click experience. Once you have people clicking on your post, it becomes important to design a responsive landing page where your target audience will land to enjoy the experience and hopefully convert and become customers.
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