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Swipe Right: How Marketers Changed Online Dating
The ability to connect instantaneously through an app is an appealing aspect to many single consumers. In 1970, just 28 percent of American adults were single; today, the share is 47 percent,.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. All online dating sites carefully pick their audiences and market to them appropriately through forms of media.
Global Online Dating Services Market Size, Status and Forecast 2018 - Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights.
Online dating services have become extremely credible with increasing number of users accepting the idea of meeting a random stranger through online dating services. Also, the verification processes are tightened due to which there are very few fake profiles, which make online dating service a safe environment for the users. Read the full report: Technavio's analysts forecast the global online dating services market to grow at a CAGR of 5. Covered in this report The report covers the present scenario and the growth prospects of the global online dating services market for 2017-2021. To calculate the market size, the report considers the revenue generated from online dating services. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report. Read the full report: About Reportlinker ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.
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