A 3D product configurator is software that enables users to view a product image from any angle. Users can personalise a product by changing the colour or size, for example. The personalised model is then displayed on the screen to the customer.

By displaying how various options will appear in 3D, the 3D product configurator can better engage potential customers. The design can also provide sufficient detail information such as pricing and how to build a product based on a customer's preference.