SEO takes discipline and focus but pays off in the long run. The clients have seen huge improvements in organic search traffic when implementing this approach. There is a lot of SEO and it takes time to do it right. That same client dramatically reduced their paid search budget because they are getting quality organic leads. The algorithm is always evolving which means your job is never done.
• Google My Business: This helps you stand out even more for local traffic when people seek you out. If you want to show up on the local search on Google you need a business page.
• Social Pages: It’s important to have a complete and consistent social presence. Only choose social media platforms that make sense for you and that you can maintain. Facebook is a must but you don’t have to do it all.
• Indexes & Aggregators: It’s a good idea to be listed everywhere to make it easier to be found. There are dozens of indexes and aggregators from Yandex and Bing to Yellowpages.
Google Search Console: To analyze your traffic it’s one of the best ways and make sure there are no indexing errors on your website. To improve your content and track your progress you can use that information. You can easily see what keywords your ranking for, your position and the click-through rates.
Competitive Research:
• Content Creation: Content is everything. You need to have a content schedule that’s based on your keyword research. Google can’t index what doesn’t exist. Then you just have to do it. Write blog posts as often as you can that are relevant.
• Keyword Research: digs into your Google Analytics to see what you’re already ranking for in the 11-15 spot. Use SEO tools to discover opportunities that your competitors aren’t going after. See if you can improve your content for that keyword if it’s relevant.
• Back linking Opportunities makes sure you have links to your site wherever it makes sense, like on the nonprofit website that you chair. See if you have mentions online that aren’t linking to you and ask them for a back link.
• Outreach Plan: Connect with people in your industry, fans of yours or others companies that compliment your industry. Take your content to the world and build out your sphere of influence online.
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