Increasing consumer preference for recreational and off-road activities coupled with technological developments to drive North America all terrain vehicle market through 2023

According to TechSci Research report, “North America All Terrain Vehicle Market By Product Type, By Application Type, By Country, Competition Forecast & Opportunities, 2013 – 2023”, all terrain vehicle market in the region is forecast to reach $ 4.57 billion by 2023. Market is expected to be driven by growing preference for recreational activities and availability of ATVs with advanced infotainment systems such as GPS tracking, Bluetooth connectivity and mobile tracking technology. Growing number of off-roading ATV sports events and widening application areas of ATVs in several industries including agriculture and military & defense are further likely to push demand for all terrain vehicles in the region in the coming years.

Accounting for around two-third of the market, utility all terrain vehicles are being used for towing heavy tools, equipment and machinery in off terrain areas such as hilly unpaved roads and swampy plains. Moreover, utility all terrain vehicles are used in the defense sector, owing to their vast mobility with powerful engines to carry heavy weight coupled with maneuverability in uneven and rugged terrain. The United States is the largest demand generating region for all terrain vehicles in North America, backed by the presence of major flagship players in ATV manufacturing, a wide ATV user base and shifting trend towards the extensive usage of ATVs in several areas including agricultural lands, forests and mountains.

To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of all terrain manufacturers and dealers operating in North America. Subsequently, TechSci Research conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research could include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, distribution channels, and regional presence of all major all terrain vehicle companies across the region.

Browse 34 market data Figures and Tables spread through 65 Pages and an in-depth TOC on "North America All Terrain Vehicle Market"

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TechSci Research calculated the market size for all terrain vehicle in North America using a bottom-up technique, wherein sales volume data of different product type were recorded as well as forecast for the future years. TechSci Research sourced these value & volume from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as directories, company websites, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research. 

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“ATVs are used in high desert, rock crawling, mudding, mountain climbing, hunting, etc. Their application areas are expected to grow further in the coming years, owing to high standard of living, wide range of product availability, and increasing usage in the military & defense sector. Moreover, growing preference towards off-road recreational activities, technological developments and increasing investments are anticipated to further drive the North America all terrain vehicle market during the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“North America All Terrain Vehicle Market By Product Type, By Application Type, By Country, Competition Forecast & Opportunities, 2013 – 2023” has analyzed the potential of North America all terrain vehicle market, and provides information and statistics on market structure and trends. The report will suffice in providing the intending clients with cutting-edge market intelligence and help them in taking sound investment decisions. The report also identifies and analyzes emerging trends along with essential drivers and key challenges faced by North America all terrain vehicle market.

Key Target Audience:

All terrain vehicle manufacturers, distributors and other stakeholders
Organizations, forums and alliances related to ATVs
Government bodies such as regulating authorities and policy makers
Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as all terrain vehicle manufacturers, dealers, customers and policy makers. The report would allow the stakeholders in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

About TechSci Research

TechSci Research is a leading APAC market research firm publishing premium market research reports. Serving 700 APAC clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking APAC and country specific high growth markets helps TechSci clients to lead rather than follow market trends.

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