The sportswear giant released an advert last week featuring women who team traditional clothing with trainers while they run, nike wmns air max 90 skateboard and ride horses, sending a powerful message that women should be free to defy societal norms.The ad from Nike Middle East opens with a women stepping outside wearing a hijab along with Nike’s activewear.

She looks nervous at first, but begins to pick up her pace despite getting glares from passers-by. It then cuts to another woman wearing her hijab while skateboarding down the street, nike air max 1 while a female voice narrates in Arabic.What will they say about you? Maybe they’ll say you exceeded all expectations.

The advert has caused controversy all over the world since its release last week. Staying fit can be hard for a woman in the Middle East. nike air force 1 In Saudi Arabia, physical education is prohibited in all-girls public schools and women’s gyms remain illegal in the kingdom, according to Reuters.

Nike’s advert, which has received more than 1,300,000 views on Youtube since it was uploaded last week, nike air force 1 07 also features professional parkour runner Amal Mourad jumping across rooftops in the rundown suburbs of Dubai.She told Reuters that breaking in to the extreme sport wasn’t easy, and her father was even reluctant to let her train in a mixed-gender gym.