Lebanon's place is rated 170th on earth (CIA, 2014). It's smaller than the size of Connecticut, one of many smallest claims in in America. Furthermore, Lebanon is among the several democratic nations in the Center East region. Regarding its economy, Lebanon is just a free industry economy and includes a very long convention of laissez-faire economics. In addition to its coastal site on the Eastern Mediterranean coast, Lebanon is considered as the key 'window' of the Middle East to Europe, North Africa, and the remaining world. As a result of this, its economy has experienced some very prosperous occasions and was also after named the 'Paris' of the Center East before the nation's 15 year-long soft civil conflict which finished in 1990.

Also, though Lebanon is little, it can be one of the very diverse countries in the world. Christians, Muslims, Druze, and other community sects are spread all over the small nation and even Lebanon's political program is based on sectarian energy sharing.

But, this diversity had performed a pivotal role in the nation's problems. This selection was a required condition of the country's sectarian civil war and presently represents an important role in their political paralysis, even though other factors (mainly foreign) are at fault as well. There's currently no working President and the country's rival political parties hold bickering and avoiding rather than facilitating the country's development.

More over, Lebanon's vicinity to Israel has caused it to be a international policy/proxy battleground for international nations, each using Lebanon for a unique selfish ends.The unhappy political facts of the country have considerably hurt the country's economy. Also, since Lebanon is really a service-based economy, this particular segment has brought the largest hit.

Tourism plays a substantial role in the nation's economy. According to the Lebanese Ministry of Economy & Trade (MOET), "Tourism has long been certainly one of Lebanon's major financial sectors" (Economic Study Device, 2010).Furthermore, The World Journey & Tourism Council estimated that the vacation & tourism field in Lebanon added over $4 billion dollars in 2013 (World Travel & Tourism Council, 2014).

The journey & tourism segment constructed about 10% of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). That is as a result of political situation in the united states as well as some other factors. More over, the number of tourist arrivals in the united kingdom kept decreasing from 2011 to 2013.

Since the tourism market has been relatively floundering in recent years, the room for mistake becomes very small for companies in this industry. The political & economic scenarios are squeezing tourist-related (TR) organizations in Lebanon. Which means these businesses are forced to do more to replace increasing losses (or decreasing profits) and with less resources. There's no showing once the political & economic condition in Lebanon will increase especially considering that the civil conflict in neighboring Syria shows no signs of abating.

There are lots of techniques Lebanese TR companies can adjust all through today such as for example employing downsizing policies and chopping straight back on advertising & promotion budgets. When economic recessions and tough times influence firms, the very first things to have removed usually are marketing budgets. But particularly because TR companies have to do more marketing to replace missing businesses, that may not be a great idea.

One solution to this dilemma is to take advantage of Cultural Media Marketing strategies given that they price little to number assets, great for the existing financial situation in Lebanon. Social media advertising allows TR businesses to over come obstacles of limited budgets and diminished business. Problem Statement Throughout the past few years, the good effectation of smm providers networking on organization has been very high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Natural, 2014).

Moreover, Facebook and Facebook supporters of a specific model are significantly more prone to recommend and buy from these brands than non-fans (Cruz & Mendelsohn, 2011). But, we don't require to ensure of cultural media's effect on organization through study studies. For social media users, including around 30% of the world, this simple truth is known. More and more corporations are putting Cultural Media marketing resources within their marketing strategies and, in some instances, have even become a built-in part of the overall business strategy.

Naturally, one would expect that Lebanese companies might quickly embrace Cultural Media Marketing as an integral position inside their over all marketing methods but this is simply not the case. As it pertains to the Middle East and particularly Lebanon, the region is far behind the West in social media marketing usage. Not only this, in regards to firms active in the tourism business, there is much room for growth. Little investment in technology is keeping tourist companies far from maximizing advertising possibilities distributed by social media.The Lebanese tourism industry isn't taking advantage of social media marketing marketing methods actually although advantages of accomplishing so are apparent. That gift suggestions a good issue especially considering that the economy is dealing with a really hard time.

Moreover, Lebanese TR firms and organizations in Lebanon generally speaking aren't adopting social media resources because they should. That gifts a huge problem in the spend of sources along with substantial missed options as a larger target market may be reached via social media marketing enabling companies that follow social networking marketing methods get an improved potential for accomplishment and prosperity.