Nashik-based Sofine Digital Photo Lab has invested in an MGI JetVarnish 3D One with Accurioshine 101 digital embellishment press to cater to the growing demand for value-added print. The MGI press was commissioned in February this year.

Sofine Digital prints and finished photo albums and also provides commercial printing services. “We have been in this business for many decades and we are always looking to adopt the latest technology. Postprint embellishment is something for which the demand is growing, so we thought it was a good idea to get an MGI press. MGI is the leading solution in this segment and it was natural for us to opt for the JetVarnish 3D One. We have been using Konica Minolta presses for both commercial and photo printing work,” says Vikrant Sonavane, proprietor of Sofine Digital Photo Lab.

BK Sonavane, the first generation of the family started in the field of photography in 1943, establishing his studio in 1957. Vikrant and Akshay Sonavane represent the third generation in the family’s imaging business.

Sofine Digital uses the MGI press to add extra decorative value to items such as photo albums, booklets, stickers, greeting cards, wedding cards, book covers, cartons, labels, and posters, among others. The printed and embellished products use a variety of special substrates.

Excellent feedback from customers

Since the MGI press was commissioned earlier this year, Sofine Digital has received excellent feedback from its customers regarding the results. Sonavane says that the company is actively trying to increase awareness about MGI’s value-added capabilities among its print customers.

“The initial feedback that we received from customers about the work we are doing with the MGI has been excellent. This has encouraged us to work even harder to increase awareness about this technology among our customer base. The demand for this type of service and embellishments and enhancements to print is growing, and there is a huge potential in the Nashik market for such services. We expect that in a few years we will be able to service even more customers with the MGI,” Sonavane says.

Talking about the company’s further investment plans, Sonavane says that it is looking to add some finishing equipment to ease that bottlenecks and service newer clients and segments, such as in the wine industry. “As you know Nashik region is a hub for wine production. We are printing premium labels for some wine brands and will be adding some cutting machines to finish those labels. We will be adding the new equipment soon,” he concludes.